Our continued mission to becoming the most agile consumer goods company on the planet has propelled us into jewellery. baba925, and its more economical counterpart, babaRING, are preparing for a soft online launch this October. Exclusive to Amazon. Inclusive of everyone.

As part of our expansion plan beyond Britain's borders, we have announced our intention to launch our most successful brand, babaPACK, to the Indian market by Q1 2022