Customer obsession
Every product we launch goes through a strict evaluation: is it better than what's already out there? Our commitment to delivering value is why customers trust us to do what's right.
Fair pricing
We're a for-profit company. We're focused on maximising profits to fuel our further growth. But that doesn't come at the expense of our values. Our commitment to our customers is also paramount.
Transparency
With our products in the hands of hundreds of thousands of people around the world, we will always take our commitment to being transparent seriously. That's a promise.
Reactivity
Our supply chains and data models are built to be ultra-reactive to demand. Because no one wins when companies overstock at the expense of our Earth's limited resources.
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