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The Home Of Next-Gen Consumer Brands

Babaclick builds viral brands at the speed of culture.

/WHAT WE DO

Babaclick builds and scales next-gen consumer brands from the ground up — powered by insight, speed, and e-commerce firepower.

Firepower

From concept to cult following — we develop products driven by deep consumer insight, and scale them with elite e-commerce execution. Every Babaclick brand starts with a spark and ends with traction.

Muscle

With infrastructure across product development, global supply chains, compliance, and fulfilment, we move fast — and smart. Speed meets precision in everything we launch.

Moats

We don’t just chase trends — we build brands that endure. With proprietary protection systems and sharp pricing strategy, we defend margin, fight fakes, and scale sustainably.

/HOW WE DO IT

From consumer insights to global fulfilment, every Babaclick brand is built on the backbone of our advanced infrastructure. We combine creative instinct with marketplace mastery to launch products that win — fast, and everywhere.

We start at the source.

Every Babaclick brand is developed in-house — from product formulation to packaging. We're not resellers, we're builders. That means tighter quality control, faster innovation cycles, and a real moat.
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We scale with smart, aggressive marketing.

Our in-house media team blends creative instinct with performance precision. From viral storytelling to marketplace dominance, we test, optimise, and double down on what converts.
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We own the fullstack fulfilment engine.

From production to international delivery, we manage every step. With integrated logistics and compliance built in, our brands ship smarter, cheaper, and faster.
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We play defence like pros.

Brand equity is sacred. We deploy best-in-class protection against grey market sellers, counterfeiters, and margin dilution — so value compounds over time.
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Launch: Babaclick.com Changes the Way You Shop for International Products

Babaclick.com bundles together years of proprietary infrastructure developed in-house for a direct relationship with consumers, bypassing any middlemen. That means lower prices, more payment methods and an even wider range of products. And the best part? It's all locally sourced, delivered everywhere.

New brands: baba925 and babaRING

Our continued mission to becoming the most agile consumer goods company on the planet has propelled us into jewellery. baba925, and its more economical counterpart, babaRING, are preparing for a soft online launch this October. Exclusive to Amazon. Inclusive of everyone.

babaPACK to launch in India by 2022

As part of our expansion plan beyond Britain's borders, we have announced our intention to launch our most successful brand, babaPACK, to the Indian market by Q1 2022

Welcome to babaCLICK, Sunayana!

Welcoming our new team member: Sunayana Tanniru. We can't wait to start working with you. Onwards and upwards from here!

We're hiring! Work at babaCLICK

Founder's note: I've been busy forming and shaping babaCLICK's micro-disruptive ideas about consumer goods into a system that's market-ready. Now, with our proof-of-concept achieved, we've gotten from 0-1. We're building a team of brilliant thinkers to take us from 1-100.

Our Brand Portfolio

From bold ideas to aspiring household names — these are the brands we build, own, and grow.
/ ACCEPTING NEW RETAILER APPLICATIONS /

Interested in stocking one of our brands?